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Lipstick
on the Top Shelf Please
A cosmetic company hired us to help police the use of
their mark on the Web, to find entities that were deceptively
marketing other products through the use of the clients
trademark. In addition, they wanted to find any instances
where their trademark was not being properly displayed.
Our investigators uncovered a number of entities using
META Tags and hidden text to redirect Web traffic from
the clients site to their own. We also learned that several
legitimate users were not abiding by the royalty license
of our clients product and logo. Our report organized
these findings in a useful and manageable way, enabling
our client to prioritize their protection efforts.
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