Consumer Opinion and New TLDs: An Infographic on the ICANN Survey
The Internet Corporation for Assigned Names and Numbers, also know as ICANN, recently released results from the Global Consumer Research Study, Phase One survey that was conducted through Nielsen (see infographic below.) This survey, the first of its kind, was conducted in February and was intended to gauge consumer attitude, awareness and trust regarding new gTLDs and the overall domain name system.
“This is the first time we’ve surveyed consumers directly about domain names and Internet use, and it provides an important benchmark as the new domains roll out… as the community looks toward future rounds, the survey findings will help inform the best approach,” said President Akram Atallah of ICANN’s Global Domains Division.
Currently ICANN is working with Nielsen on another global survey, this time to measure registrants’ trust of the domain name landscape. Results should be available later this year.